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PRESS RELEASE:

Max Sacks International and Pacific Implant Institute
Develop 'Missing Link' for Dental Industry


Pacific Implant Institute - a leader in advanced dental training in North America has expanded their program offering. A custom technical sales program specifically for dental teams has been developed by Max Sacks International and added to the P.I.I. curriculum.

Vancouver, B.C. (PRWeb) April 24, 2008 -- Pacific Implant Institute has announced a joint venture with Mr. Roy Chitwood of Max Sacks International (Seattle). Max Sacks will instruct the first dental specific technical selling course for dentists and their teams. PII has for the past dozen years brought 17 programs annually ranging from implant surgery to cosmetic dentistry for North American dentists. According to Dr. Ron Zokol, Director - the #1 request has always been for a program to train dental teams for higher value case acceptance. PII produces an exceptionally trained clinician, but if the team cannot sell the cases this clinical training is often for naught. This is true regardless of which dental discipline a practice has focused their energy.

Max Sacks International celebrates their 50th year of custom sales programs with a client roster that is literally a 'Who's Who' of North American businesses. Companies such as Singapore Airlines, Xerox, IBM, and Coca Cola are just a few of Max Sacks International's more than 3000 client firms. At Dr. Zokol's request, Max Sacks has developed a custom program for dentists that will be available May 21-23, 2008 in Vancouver, B.C. Plans and schedules for a full roster of cities and venues throughout 2008 and 2009 are being finalized now. Interest has been high with both implant as well as cosmetic dentistry suppliers, as the track record of Max Sacks's programs has been documented at averaging a 25% improvement in sales for course participants. Many of the graduates of PII routinely close cases in the $50,000 arena for full dental implants, so the Return on Investment potential was the motivating factor. The program comes with a full one year support system including monthly audio reinforcement, newsletters, conference calls, and a mentoring program for dental team members.

Mr. Roy Chitwood's proven 50 year philosophy is that every employee of any company - including a dental practice - is a salesperson. Some are good, and some are poor. In the dental profession the word 'selling' seems to have an unsavory connotion which is uwarranted. Certainly - selling a patient something they either do not need or cannot afford has no place in any responsible office. Case acceptance is pure and simply the art of blending people skills with the medodology of sales.

For registration information, contact Dr. Brian Casey at 1-888-211-9292. The initial program will undoubtedly be fully subscribed due to industry interest based on existing success records of the Track Sales System TM.

Contact:
Dr. Brian Casey
Pacific Implant Institute
www.pacificimplantinstitute.com
1-888-211-9292

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